I used to be an Art Director in Advertising

This commercial is probably the most popular I ever created. It was produced in 1998 while I was employed at Leo Burnett in Stockholm. My writer then was PĂ€r Axelson and the brave Marketing Director at Hyundai was Fredrik Tottie. The commercial wasn’t always popular, the car sales people were up in arms, “we don’t… Continue reading I used to be an Art Director in Advertising

Takayashi Yoshinari’s moleskine notebook

I thought this was I nice idea. Personally the content of my own moleskins are total mayhem, I write, I doodle, I cross things out, I hate some pages and I’m embarrassed by others. I don’t know if I’d ever want to create a perfect sketchbook, it wouldn’t feel like a personal sketchbook would it?… Continue reading Takayashi Yoshinari’s moleskine notebook

I’m not the fastest blogger on the planet!

My last entry was three years ago! To be honest, I’m amazed that I still have this blog address after not using it all until now. Remembering my login and password was a bit of a challange to say the least. Why blog now? Well, I guess I want to reach out a little, interact… Continue reading I’m not the fastest blogger on the planet!

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